Often, it’s easier and less expensive to set up an internet business than a traditional bricks and mortar one. You don’t need to find a building, attract walk-in customers, compete with local established businesses or worry about insurance. Security is a snap, too. Instead of a store full of items that need to be protected all night, you have as much stock as you need for a short time kept in your home.
All you need is something to sell or a service to provide, a secure internet connection with a sufficient server capacity, a web page - and a dream. However, if you want to make money, you also need an internet security system to protect your customers’ information.
The problem is that you can’t see the bad guys; so you can’t get a trained dog or a security guard to protect your customers. Your customers’ problem is that they can’t see whether or not you have protection in place. What you need is an internet security system that you can depend on and a way to show it to your customers. If you are not an e-commerce expert yourself, get some help in setting up your business web site.
If you intend to receive credit card information, set up your site with a Secure Sockets Layer (SSL) and Secure Electronic Transaction Protocol (SET). This internet security system will prevent data from being intercepted and read while being transmitted. These services can be obtained by trusted companies that will allow their logo to be used on your site. Until you build a track record, make use of any track record you are entitled to. Limit the amount of customer information that you ask for; after all you can’t lose what you don’t have.